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Strategy That
Moves Hearts,
Not Just Metrics.

Creative strategy & consulting for brands that want to build something that emotionally connects with their customer while looking better than good.

Sabrina Degas Pont
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Creative Strategy
📂
Brand Identity
📁
AI Consulting
📂
Events
Years Experience
15+
↑ across 10+ Industries
Deep Work Vibes
Currently Playing
Los Angeles · Creative Strategy · AI · Web3 · Brand
Creative Strategy · Branding · AI Strategy & Consulting · Content Creation · Event Production · Creative Direction · Community Growth · Marketing · Creative Strategy · Branding · AI Strategy & Consulting · Content Creation · Event Production · Creative Direction · Community Growth · Marketing · Creative Strategy · Branding · AI Strategy & Consulting · Content Creation · Event Production · Creative Direction · Community Growth · Marketing · Creative Strategy · Branding · AI Strategy & Consulting · Content Creation · Event Production · Creative Direction · Community Growth · Marketing ·
Sabrina Degas Pont

Built on real experience.
Not just vibes.

Sabs' Labs is the consulting practice of Sabrina Degas Pont — a senior creative strategist and director with 15+ years building brands, communities, and campaigns across entertainment, Web3, AI, cannabis, and tech.

From on-air promos to NFT drops to AI product launches, the throughline is always the same: strategy rooted in culture, executed with taste.

15+
Years Experience
10+
Industries spanned
250+
Projects

Every engagement is senior-level, hands-on work. No hand-offs to junior staff. You get Sabrina — thinking, making, and moving.

01
Creative Strategy

Positioning, messaging frameworks, campaign concepts, and go-to-market strategy that connects your brand to the correct audience in a memorable way.

02
Brand & Identity

Visual identity systems, brand voice, creative guidelines, website design, marketing assets and a full toolkit to make your brand recognizable and consistent at scale.

03
AI Strategy

AI strategy meets creative execution. Automating content workflows and providing AI-driven direction to help teams reclaim hours and reduce overhead while sharpening brand presence.

04
Content & Community

Content strategy, editorial calendars, community architecture, and the organic growth playbooks that actually compound over time.

05
Event Production

IRL activations, brand experiences, launch events, and community gatherings — from concept through execution, with an eye for what makes people remember it.

06
Creative Direction

Fractional CD work, campaign oversight, vendor/talent coordination, and the editorial eye that keeps every touchpoint cohesive and elevated.

Selected Work

Full Portfolio ↗
01 DataHaven Marketing · Social · Creative 2025–2026 02 Philter Technologies AI Strategy · Branding · Marketing 2024–Present 03 OpenSea Marketing · Community · Events 2022–2023
04 Uniswap Creative Strategy · Events 2024
05 Harold Lloyd Entertainment Graphic Design · Social 2024–Present 06 Schitt's Creek Marketing · Social · Video Content 2015–2018 07 Pop TV Video Content · Social · Marketing 2015–2018 08 G4 Live VP Creative · Events · Marketing 2019–2021 09 Budtender Awards VP Creative · Events · Marketing 2018–2022
See Full Portfolio

How I work

01
Discover

Deep dive into your brand, audience, competitive landscape, and what's actually not working. No assumptions.

02
Define

Clear strategic foundation — positioning, messaging, success metrics. Everyone aligned before anything gets made.

03
Create

Build the work — campaigns, content systems, brand assets, experiences. Senior hands-on execution throughout.

04
Activate

Launch, measure, iterate.
Strategy isn't done when the deck is done — it's done when it works.

Kind Words
"Sabrina brings a rare combination of strategic depth and creative instinct. She doesn't just execute — she elevates the whole vision."
Sabs' Labs

Answers to the questions I get asked most. If yours isn't here, let's talk.

What kind of clients do you work with?+

Brands at an inflection point — launching, repositioning, or scaling. I've worked across entertainment, Web3, AI, cannabis, CPG, and tech. If you're building something ambitious and want strategic firepower, we'll get along.

What does "fractional" mean?+

Fractional means you get a senior creative strategist embedded in your team on a part-time basis — typically 10–20 hours per week. All the strategic horsepower, none of the full-time overhead. Think of it as having a creative director on retainer.

How is this different from an agency?+

No layers, no account managers, no junior hand-offs. You work directly with me — senior-level strategy and creative direction from day one. Faster, leaner, and more opinionated than what an agency can offer.

What's your typical engagement look like?+

Engagements range from 4-week sprints (brand strategy, campaign concepting) to ongoing fractional roles (3–6 months). Every scope is tailored. We'll define deliverables, timelines, and success metrics before anything starts.

Do you do execution or just strategy?+

Both. I can deliver strategy decks and frameworks, or roll up my sleeves and produce campaigns, content, events, and brand assets end-to-end. Most clients want the full arc — thinking through making.

Can you work with my existing team or vendors?+

Absolutely. I'm built for collaboration. I can plug into your internal team, manage external vendors and freelancers, or operate independently. Whatever makes the work better, that's the setup we design.

What are your rates?+

Pricing depends on scope, duration, and deliverables. I offer project-based pricing, monthly retainers, and day rates. Let's talk about what you need — I'll put together a proposal that makes sense for both sides.

Are you available for remote work?+

Yes. I'm based in Los Angeles but work with clients globally. Most engagements are remote-first with occasional in-person sessions for workshops, shoots, or events as needed.

Let's build
something real.

Available for fractional engagements, project-based work, and long-term partnerships.
Based in Los Angeles · Working globally.

sabrina@sabslabs.com