Creative strategy & consulting for brands that want to build something that emotionally connects with their customer while looking better than good.
Sabs' Labs is the consulting practice of Sabrina Degas Pont — a senior creative strategist and director with 15+ years building brands, communities, and campaigns across entertainment, Web3, AI, cannabis, and tech.
From on-air promos to NFT drops to AI product launches, the throughline is always the same: strategy rooted in culture, executed with taste.
Every engagement is senior-level, hands-on work. No hand-offs to junior staff. You get Sabrina — thinking, making, and moving.
Positioning, messaging frameworks, campaign concepts, and go-to-market strategy that connects your brand to the correct audience in a memorable way.
↗Visual identity systems, brand voice, creative guidelines, website design, marketing assets and a full toolkit to make your brand recognizable and consistent at scale.
↗AI strategy meets creative execution. Automating content workflows and providing AI-driven direction to help teams reclaim hours and reduce overhead while sharpening brand presence.
↗Content strategy, editorial calendars, community architecture, and the organic growth playbooks that actually compound over time.
↗IRL activations, brand experiences, launch events, and community gatherings — from concept through execution, with an eye for what makes people remember it.
↗Fractional CD work, campaign oversight, vendor/talent coordination, and the editorial eye that keeps every touchpoint cohesive and elevated.
↗Deep dive into your brand, audience, competitive landscape, and what's actually not working. No assumptions.
Clear strategic foundation — positioning, messaging, success metrics. Everyone aligned before anything gets made.
Build the work — campaigns, content systems, brand assets, experiences. Senior hands-on execution throughout.
Launch, measure, iterate.
Strategy isn't done when the deck is done — it's done when it works.
"Sabrina brings a rare combination of strategic depth and creative instinct. She doesn't just execute — she elevates the whole vision."
Answers to the questions I get asked most. If yours isn't here, let's talk.
Brands at an inflection point — launching, repositioning, or scaling. I've worked across entertainment, Web3, AI, cannabis, CPG, and tech. If you're building something ambitious and want strategic firepower, we'll get along.
Fractional means you get a senior creative strategist embedded in your team on a part-time basis — typically 10–20 hours per week. All the strategic horsepower, none of the full-time overhead. Think of it as having a creative director on retainer.
No layers, no account managers, no junior hand-offs. You work directly with me — senior-level strategy and creative direction from day one. Faster, leaner, and more opinionated than what an agency can offer.
Engagements range from 4-week sprints (brand strategy, campaign concepting) to ongoing fractional roles (3–6 months). Every scope is tailored. We'll define deliverables, timelines, and success metrics before anything starts.
Both. I can deliver strategy decks and frameworks, or roll up my sleeves and produce campaigns, content, events, and brand assets end-to-end. Most clients want the full arc — thinking through making.
Absolutely. I'm built for collaboration. I can plug into your internal team, manage external vendors and freelancers, or operate independently. Whatever makes the work better, that's the setup we design.
Pricing depends on scope, duration, and deliverables. I offer project-based pricing, monthly retainers, and day rates. Let's talk about what you need — I'll put together a proposal that makes sense for both sides.
Yes. I'm based in Los Angeles but work with clients globally. Most engagements are remote-first with occasional in-person sessions for workshops, shoots, or events as needed.
Available for fractional engagements, project-based work, and long-term partnerships.
Based in Los Angeles · Working globally.